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Empire Avenue

Social Media Engagement and Traffic

Published 08/09/2012 and rated Ratingstars5 5 out of 5 stars
by Carmen Rane Hudson
What can you use the app for?

Empire Avenue is half traffic generator and follower creator and half game. It creates a “virtual stock market” that measures profile engagement. Users play the game with a virtual currency called “eaves,” buying and selling shares in one another’s profiles to get virtual currency dividends. This helps measure the profiles that are most active. Users can also drive traffic to websites, blogs, and social media profiles by creating “missions” that offer virtual currencies in exchange for users taking certain actions, like reading user blogs, following Twitter profiles, or visiting other links. This can help gain some direct traffic while helping users discover new things to explore and interact with over the Internet, great for users who enjoy exploring the new and unexpected. Users can also earn achievements.

Empire Avenue screenshot
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What is the history and popularity of the app?

Empire Avenue was founded by Dups Wijayawardhana in 2009. It has gained thousands of members and players as well as enthusiastic reviews on YouTube and millions in funding. It has continued to grow.

What are the differences to other apps?

Empire Avenue is somewhat reminiscent of Klout, but it is the only social media engagement game to present the idea of engagement as being like a virtual stock market. It’s a game, but it’s also a way for users to determine the effectiveness of their social media campaigns. It also provides a unique way to gain traffic in a way that Klout does not do as effectively.

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How does the web app look and feel to use?

At first Empire Avenue can be a little confusing: it might take a user a moment to “get it.” There’s a lot going on, and it can be a little bit busy. On the other hand the site responsiveness is superfast and the lively community there seems willing and eager to welcome newcomers and invest in them. Users can join communities and invest in other users. Users will get alerts and shout-outs whenever other users take interests in them. Missions are freely available, though the user will have to wait a bit before they’ll be allowed to set their own missions.

How does the registration process work?

Users can register through Facebook, Twitter, or E-mail. Once the user is registered he or she is invited to link other social media profiles to the account. In addition users can add blogs to their profile, which is a great way to build both backlinks and clicks for each blog.

What does it cost to use the application?

Empire Avenue is free to use. The “Eaves” currency is all virtual and earned primarily through good investments and completing activities on the site.

Who would you recommend the application to?

Any user who is heavily involved in social media will have reason to promote their profiles through Empire Avenue, especially if they’ve been using their profiles to market their work on a regular basis: Empire Avenue is an excellent branding tool. Bloggers will want to get involved as well as they can gain endorsements for their blogs in addition to clicks, which is a fine way to get some new traffic. Users who simply enjoy virtual games may also enjoy Empire Avenue. Users who are not heavily involved in social media won’t get much mileage out of the site.

  • Expand social media audience by creating missions.
  • Invest in other users with "eaves" virtual currency.
  • Users gain investors and grow in value by using social media.

Empire Avenue video

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Empire Avenue contact details

Telephone: +1 780 665 2936
Postal address:
Suite 339,
14032 23rd Avenue
Edmonton, Alberta
T6R 3L6

Empire Avenue pricing

FREE - Permanently free version




Empire Avenue on Twitter

Empire Avenue on Facebook

Link to app information

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