Empire Avenue is half traffic generator and follower creator and half game. It creates a “virtual stock market” that measures profile engagement. Users play the game with a virtual currency called “eaves,” buying and selling shares in one another’s profiles to get virtual currency dividends. This helps measure the profiles that are most active. Users can also drive traffic to websites, blogs, and social media profiles by creating “missions” that offer virtual currencies in exchange for users taking certain actions, like reading user blogs, following Twitter profiles, or visiting other links. This can help gain some direct traffic while helping users discover new things to explore and interact with over the Internet, great for users who enjoy exploring the new and unexpected. Users can also earn achievements.Show more screenshots »
Empire Avenue was founded by Dups Wijayawardhana in 2009. It has gained thousands of members and players as well as enthusiastic reviews on YouTube and millions in funding. It has continued to grow.
Empire Avenue is somewhat reminiscent of Klout, but it is the only social media engagement game to present the idea of engagement as being like a virtual stock market. It’s a game, but it’s also a way for users to determine the effectiveness of their social media campaigns. It also provides a unique way to gain traffic in a way that Klout does not do as effectively.
At first Empire Avenue can be a little confusing: it might take a user a moment to “get it.” There’s a lot going on, and it can be a little bit busy. On the other hand the site responsiveness is superfast and the lively community there seems willing and eager to welcome newcomers and invest in them. Users can join communities and invest in other users. Users will get alerts and shout-outs whenever other users take interests in them. Missions are freely available, though the user will have to wait a bit before they’ll be allowed to set their own missions.
Users can register through Facebook, Twitter, or E-mail. Once the user is registered he or she is invited to link other social media profiles to the account. In addition users can add blogs to their profile, which is a great way to build both backlinks and clicks for each blog.
Empire Avenue is free to use. The “Eaves” currency is all virtual and earned primarily through good investments and completing activities on the site.
Any user who is heavily involved in social media will have reason to promote their profiles through Empire Avenue, especially if they’ve been using their profiles to market their work on a regular basis: Empire Avenue is an excellent branding tool. Bloggers will want to get involved as well as they can gain endorsements for their blogs in addition to clicks, which is a fine way to get some new traffic. Users who simply enjoy virtual games may also enjoy Empire Avenue. Users who are not heavily involved in social media won’t get much mileage out of the site.